While Black Friday and Cyber Monday are all about consumption, the Tuesday after Thanksgiving is all about giving back.
Today is known as Giving Tuesday.
Every other Tuesday, you can find Gene Smith at the Keystone Miller Blood Center in Bethlehem.
"I'm donating platelets," he said from a recliner.
It's a routine he's stuck to for the past 11 years.
"Because it's community service and a lot of cancer patients need them," Smith added.
Gene is the perfect example for the theme of Giving Tuesday.
"I think it's a terrific way to highlight what is needed this time of year," Deb Otto of Miller Keystone said.
For Vicki Bastidas and the Friends of Johnston Estate, its' $80,000 by January to save this set to be preserved 47 acre Bethlehem Township environmental education center.
"It was slated to be 420 apartments and a strip mall. If it goes up for sale again it may be gone," Bastidas said.
Kathy Uhler of the Pocono Wildlife Rehabilitation and Education Center also needs donations to save her land, in her case $150,000 in the next 5 months.
"Someone needs to do this and only 35 of us (Wildlife Refuge Center) in the entire state," she said.
Giving Tuesday was started by a New York City Y back in 2012 to channel the holiday spirit into charity.
Which Hillary Spear of Allentown's Rescue Mission says goes beyond simply writing a check.
"We have graduation services for the guys, who go through the program and love to have people come and be there for graduation," Spear said.
She also admits donated hats, gloves and scarves would be nice too.
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