Can't get to the market? No problem, if you live in and around Philadelphia.
The Reading Terminal Market on Tuesday began offering delivery of produce and grocery items through a partnership with Instacart.
"Since announcing the partnership with Instacart in September, we have received a tremendous response from our merchants and customers who are interested in participating in this remarkable service," said Paul Steinke, the market's general manager.
During the first phase of the program, delivery offerings will be limited to shelf stable and non-customized, refrigerated products, such as pre-packaged grocery items, fresh produce and bakery goods, from 32 of the market's merchants.
"We believe this service will be a time-saving tool for many shoppers who, due to their busy schedule, geographic location, lack of transportation or other circumstances, may not be able to get to Reading Terminal Market as often as they wish," Steinke said.
Reading Terminal Market customers interested in using Instacart must be located in the company's designated Philadelphia zone, which reaches far into the Main Line, parts of Upper Darby, northwest Philadelphia and Montgomery County.
A second phase of the program, to be launched at a later time, will include customized food products, such as cooked foods and sandwiches.
This is not the first time the Reading Terminal Market has offered delivery service. In fact, the market became known for free deliveries during the early 20th century, when boys called "market brats" carried small orders to in-town customers, according to the market's website.
People living near train stations served by the Reading or Pennsylvania railroads could have their goods dropped off near their homes, and a parcel post department shipped products around the country and to Canada and Mexico.
The Reading Company, once one of the most prosperous corporations in the United States, owned the market until 1990, when it was sold to the Pennsylvania Convention Center Authority.
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