Art, culture, the outdoors and diverse restaurants are things that will draw tourists to Berks County in the future, according to consultants.
Consultants spent months interviewing residents and sending anonymous visitors to Berks to find new ways to market the area.
"It's always hard for resident to view where they live as a visitor destination, but you are. The assets here are amazing," said Bill Geist, Zeitgeist Consulting. "Our team fell in love with our visit when we came to visit in October. So, you've got all the pieces, it's just how do we assemble the pieces."
The consultants announced Thursday that their research showed people like the trails, parks, arts and the diversity of restaurants. They also said Reading may no longer be the "Outlet Capital of the World," but shopping is still a draw.
"Shopping isn't something we should just walk away from, but it's a different kind of shopping. It is the small, cute boutiques and antique stores scattered throughout the rural area of the county that are going to be more attractive to the consumer going forward," Geist said.
Consultants said visitors never complained about safety.
They said the next step is finding more money to promote greater Reading.
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