Hundreds of people throughout the Lehigh Valley braved the frigid air Friday night, for no reason other than to satisfy their sweet tooth.
"It's never too cold for frozen yogurt," said Cat McClellan, a student at Muhlenberg College.
February 6th is known as National Frozen Yogurt Day.
Froyo chains around the country offered some sweet deals.
The Menchie's Frozen Yogurt Chain gave customers six free ounces between the hours of 4 p.m. and 8 p.m.
The store on Cedar Crest Boulevard in Lehigh County saw more than 1,000 customers as part of the promo.
"It's never too cold for free!" screamed one customer excitedly.
The once-a-year promotion is one of the busiest days of the year for the store, according to the owner. It's also an unofficial kickoff to the spring rush.
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