"You drink. We drive." is the slogan The Barley Mow has adopted as it launches its beer delivery service.
The business at 719 Penn Ave. in West Reading offers 10 beers on tap, as well as almost 700 different craft bottles.
It has been open a little less than a year, but the owners are now pioneering beer delivery service in Berks County.
"We are a little bit apprehensive just because it is so new. We do not really know exactly how to perfect the execution, so we are keeping it small," said Claire Edwards, a co-owner of The Barley Mow.
The owners said they heard word that the Pennsylvania Liquor Control Board would start accepting applications for beer delivery about a month ago.
They were one of the 50 businesses to submit an application statewide, and they got approved.
"There is a lot of archaic laws that they have, and for the liquor control board to go this way, it was a little bit of a surprise, but it was an opportunity that we saw that we just knew we had to grab as fast as possible," said Peter Starr, a co-owner.
Now that they have the license, owners are trying to perfect the delivery angle. They decided to start with a five-mile delivery radius.
Delivery works the same as carry-out. You can basically get 192 ounces. That means two six packs, three growlers or eight bomber bottles.
"We are just happy to be able to be the first ones, and we are kind of figuring it out as business owners at the same time the customers are figuring it out," said Starr.
This will be the first weekend The Barley Mow is offering deliveries.
Camillo's Italian Restaurant in Kutztown has also applied for a license.
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