In between Black Friday and Cyber Monday, local shoppers are out in full force for Small Business Saturday.
Promoted by the National Federation of Independent Business, the goal of Small Business Saturday each year is to recognize the contribution small, independent businesses make to create jobs, boost local economies and preserve neighborhoods.
More than 1,400 communities across the country are participating in this year's event, including here in Allentown along North 19th Street.
"I think the main goal is to grow our neighborhoods and re-acquaint people that live around us about what our neighborhoods have to offer," said Elena Pascal, owner of Boutique to Go in Allentown.
Organizers say the annual event has increased the amount of money spent at local businesses.
During last year's Small Business Saturday consumers spent $5.7 billion at independently-owned small businesses.
That's up from $5.5 billion the year before.
from 69News:Home http://www.wfmz.com/news/news-regional-lehighvalley/consumers-support-local-shops-during-small-business-saturday/29988894
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