The Black Friday shopping frenzy is well underway and bargain hunters have been in the stores for hours looking to fill out their holiday shopping lists.
The crowds keep building at Lehigh Valley Mall in Whitehall Township, Lehigh County.
Shoppers are doing exactly what retailers hoped for on Black Friday: Buying lots of items.
"Home and small electrics," added John Rozum, store manager at JCPenney. "The cookware aspect was phenomenal. Shoes and boots was another area that we really accelerated in."
The full bags are part of tradition for some and making sure their money stretched for others.
"We're looking for bargains this year, really good bargains." Said Robert Baker, from Blakeslee, Monroe County.
"Things that family members would like that are maybe half off or something a little better than that," he added.
The Lehigh Valley Mall opened at 6 p.m. on Thanksgiving.
Many say they shopped, went home, and then came back.
Others used caffeine to help them power through a day filled with all kinds of deals, but is "Gray Thursday" helping or hurting sales?
The opinion is mixed.
"It was more fun going on Friday," said shopper Amanda Harvey.
"You actually spend time having dinner with family on Thursday and then go out the next day," she added.
"It's hard to answer that question because people really still anticipate that first day to kick off the holiday shopping season," said Lehigh Valley mall manager,John Ferreira, "Whether it be six o'clock, eight o'clock, or in the morning on Black Friday."
The other big question: Will finding all the deals Friday mean people are done shopping?
"We'll have quite a bit done today, but we are going to do the rest of it on Monday," added Baker.
Many say Cyber Monday will be another huge day for them, but until then they plan on shopping at the mall the rest of Friday.
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